Conceptualized in January 2012, the program was launched in April 2012. In this short span of 5 months, the program has notched up more than 102,000 members. More than 550 Associates including hospitals, clinics, pharmacies, hotels, travel companies and professionals such as doctors, lawyers as well as retail outlets providing a wide range of goods from apparel to fruits have joined the program.
528 Senior Citizen Associations across 22 states of India have come together using this program platform. 25 offices of HelpAge across India are actively recruiting members and associates. Also, the website has succeeded in drawing in more than 700 volunteers for this program who have begun the work of enrolling members and associates.
In the short duration of five months, the website has already impacted the lives of more than 100,000 members. Today, countless volunteers and associates have joined in a joyous celebration of the program and its principles of Active Ageing.