Thursday, 6 September 2012

About the AdvantAge movement

Currently HelpAge India serves the under privileged elderly through various services in the areas of financial assistance and medical help. It also supports grass roots NGOs across India working for the welfare of elderly.

However even the more privileged senior citizens in India need assistance and emotional support. They face problems of shrinking incomes post retirement, consequently reduced consumption, lack of assistance in performing outdoor chores, lack of peer group companionship, avenues for intellectual stimulation, lack of available paid and un-paid occupations and most importantly the crushing loneliness of old age.

HelpAge India is attempting to create an umbrella movement for retirees and those about to retire to address there emotional and physical assistance needs. This movement looks to provide the means to stretch the disposable income by making available a host of discounted product services and facilities. It would provide a social platform to allow the members to interact within the group and also access training, vocational, occupation and other opportunities. 


  1. I have been donating to HelpAge India from past 10 years. Its contribution towards the elders is commendable. They come up with new programmes regularly and engage the society as well. I'm looking forward to the success of the Advantage Card.

  2. Helpage has been working for senior citizens from past many years. I donate to Helpage every year. They keep me updated about their initiatives and their work. I wish them good luck for this new venture.